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Traffic Marketplace Acquires Livemarkets |
LOS ANGELES – September 3, 2008 – Traffic Marketplace today announced it has completed the acquisition of Livemarkets, the developer of proprietary click-to-chat technology that enables consumers to launch a chat session via any banner ad and provides advertisers with the ability to interact directly with consumers without any additional software or applications. Terms of the transaction were not disclosed. Both companies are privately held. more »
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Traffic Marketplace Picks Up Click-To-Chat Banner Provider |
Livemarkets' chat-based banners allow site visitors to ask questions about products or services featured in the ad, and Waltz said that publishers like them because users don't have to click away to another site. Meanwhile, brands shilling big-ticket items like automobiles or intricate products like mobile phones get to pull consumers further down the purchase pathway by answering their questions almost immediately. more »
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LOS ANGELES – MARCH 20, 2008 – Traffic Marketplace, Inc., one of the largest independent ad networks and a division of Connexus, today announced Larry Martine has been appointed to the position of Vice President, Product and Marketing and Jason White has joined as Vice President, Media and Distribution.
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Jim Waltz Appointed President of Traffic Marketplace |
LOS ANGELES – FEBRUARY 21, 2008 – Traffic Marketplace, Inc., one of the largest independent ad networks and a division of Connexus, announced today the promotion of Jim Waltz to President.
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LOS ANGELES – OCTOBER 24, 2007 – Traffic Marketplace, Inc., a premier online advertising company and unit of Connexus Corporation, today announced it has merged its core online display and affiliate advertising networks under a single, unified brand that offers advertising agencies, advertisers and publishers an expanded menu of online marketing technologies, platforms, creative executions and consulting expertise. |
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Connexus Acquires AdModus' Online Ad Serving Technology |
LOS ANGELES – JULY 12, 2007 – Connexus today announced it has completed the purchase of the technology assets of AdModus, developer of a proprietary ad serving technology featuring multi-variant targeting capabilities that help advertisers and publishers optimize the value of their media spends and inventory. Terms of the transaction were not disclosed. Both companies are privately held. |
PartyGaming Goes All-In with Traffic Marketplace |
LOS ANGELES – JUNE 13, 2007 – Traffic Marketplace, a leading online advertising network and a unit of Connexus Corporation, today announced a strategic and exclusive purchasing arrangement with PartyGaming Plc, the world’s largest publicly-listed online gaming company. The arrangement enables Traffic Marketplace to serve as the exclusive advertising network to resell advertising and sponsorship opportunities on the U.S.-facing versions of PartyPoker.com, one of the world’s largest online poker rooms, and PartyPoker.net, the world’s largest online poker school, to advertisers on the Traffic Marketplace network. more » |
