ADVERTISERS: AUDIENCE PROFILES

Our audience profiles help define different demographics and simplify your targeting strategy.

Spotlight your campaign on the most relevant audience to meet your marketing objectives. The Traffic Marketplace profiling solution simplifies campaign targeting by blending demographic, psychographic, contextual and behavioral attributes to reach the audience you've been looking for. Let Traffic Marketplace deliver the results you need!

Without further adieu, meet our audience profiles. And if you're looking for someone else, let us build a custom profile of your target audience. Traffic Marketplace provides full-service account management, creative execution, media planning and performance analysis to maximize your online advertising investment.

	About Bob Accountant. Lives in Jacksonville, FL. Just went to UNC orientation with youngest daughter Bought a new Chrysler Crossfire Plays golf twice a week with college buddy Bill Building a new deck for the grandkids to play on during weekend visits Planning on buying a vacation home in Hilton Head Uses the Internet to: manage investment portfolio, 401k and to plan a 2nd honeymoon.
About Betty Age 40. Customer Service Rep. Lives in Little Rock, AR. Subscribes to Sunday newspaper Shops at Marshalls every other week Membership at Sam's Club Signed up for eBay class to try for PowerSeller status Attended Tupperware party at the neighbor's house last week Uses the Internet to: frequent shopping, classifieds, auction sites, and to search for coupons and special offers.
	About Eric Age 25. Music Lover. Lives in Westwood, CA. Regularly reads Vibe magazine Tunes in every night to "Scrubs" on Comedy Central, and stays up for Adult Swim on Cartoon Network Went to a Justin Timberlake concert last month Showed up to a Ludacris signing at the Virgin Megastore Purchased a Virgin Mobile Wildcard prepaid phone Uses the Internet to: research latest celebrity gossip, purchase movie/concert tickets, download music, and find the hippest local nightspots.
About Matt and Molly Matt 35, Molly 33. Moving into a new home in Glenview, IL. Matt is a sales executive at a software company Molly is a nurse at the City Hospital Matt just applied for a Home Depot credit card and is attempting to install a new ceiling fan Molly wants to refinance the house in order to renovate the kitchen and re-landscape the backyard Use the Internet to: check mortgage rates and real estate listings, research do-it-yourself home improvement projects.
	About Ashley Age 17. Senior at Northwood High. Lives with Parents in Irvine, CA. Purchased Rihanna's latest album, Take a Bow , on iTunes Chats with her Facebook friends while watching "Gossip Girl " and videos on YouTube Works as a sales associate at American Eagle Outfitters Uses the Internet to: establish her identity through a blog on social networking sites, download music, stay in touch with friends, play video games and research latest fashion trends.
About Marc Age 35. Spends his time and money upgrading his lifestyle. Lives in Philadelphia, PA. Subscribes to FHM and Details Tries to get to the indoor tennis court at the gym at least once a week Just bought a brand new Audi TT Roadster Favorite stores include Banana Republic and Kenneth Cole Uses the Internet to: research/shop for vehicles, electronic and entertainment gadgets and to frequent style and fitness sites.
	About Rob Age 54. Chief Dietician at University Hospital. Lives in Boca Raton, FL. Gets to the golf course once a month, and looks for vacation destinations with courses in the Golf Digest Top 100 Relies on Lonely Planet for the inside scoop on out-of-the-way points of interests Not sure whether to book a cruise or an all-inclusive Caribbean resort for his next vacation Uses the Internet to: research destinations, comparison shop for fares, review travel tips and advice, and make travel arrangements.
About Sally Age 40. Stay-at-home mom with two kids. Moved into her home in Plano, TX five years ago Avid subscriber to Oprah magazine Carpool leader driving the neighborhood kids to karate practice Purchased back-to-school supplies at Target last week Attended PTA meeting last night Uses the Internet to: research homework tips for her kids, travel destinations for family vacations, and financial planning sites.
	About Sam Age 23. Just graduated from the University of Miami. Lives in Alexandria, VA. Relies on CNN, The Washington Post and TheOnion.com to keep him up-to-date on the latest news Religiously watches ESPN, that is, unless “The Daily Show” is on Played basketball in his college fraternity league, and attends bi-weekly pick-up games at the Rec Uses the Internet to: check the latest sports scores and up-to-the-minute local, national and world news headlines.
About Tom Age 33. Software Engineer. Lives in San Jose, CA. First to buy the latest 755p series Treo Hikes on the weekends Just bought a Blu-Ray player/recorder Submits reviews on Slashdot and is a frequent blogger Plays World of Warcraft with his friends from work and has pre-ordered Grand Theft Auto IV for PS3 Uses the Internet to: get the latest updates on techie culture, online gaming and to keep up with software and hardware developments.
	About Teresa Age 27. Newlywed. Lives in a recently completed housing community in Scottsdale, AZ. Just picked out swatches of different color palettes, but can't decide what color to paint the bedroom Buys her accent pillows from Anthropologie Can't wait till Daily Candy comes out with a Phoenix edition Uses the Internet to: find home decorating tips, expert advice from style editors and interior decorators and the scoop on perfect wine pairings.
About Peter Age 30. Single. Rents an apartment in New York City. Works as a senior analyst at Morgan Stanley Went to Atlantic City this past weekend with friends Loves his iPod and morning latte Can't decide on a large screen plasma or an LCD TV Catches up on the Investors Business Daily on the subway to work Uses the Internet to: trade stocks, read the latest news, explore travel destinations, book concert tickets, and review the latest gadgets.
	About Vince Age 26. Lives in Century City, CA. Director of BizDev at an entertainment tech company. Regularly reads Sports Illustrated, Fast Company , and Fortune Never misses the opening of a new high-end club or restaurant in Vegas Hosts weekly poker nights for all the guys You won't find him without his iPhone in hand Uses the Internet to: frequent online poker rooms and research Vegas packages, sports scores, the latest gadgets, and nightlife hotspots.
About Bill Age 42. Director of Operations. Lives in Atlanta, GA. Recently upgraded database servers for company’s expansion Racks-up frequent flyer miles and points from extensive business travel Always researching new investment opportunities Subscribes to The Wall Street Journal and Fortune magazine Uses the Internet to: book travel, research technology solutions and high-end and gadgets, read the latest business news.
	About Heather Age 34. Lives in Sacramento. Executive Assistant. Never misses her weekly yoga class Subscribes to many lifestyle magazines including Health, Fitness, Cooking Light and Nutrition Today Only gets her organic groceries from Trader Joe’s or Whole Foods Always keeps up on new over-the-counter drugs and prescriptions to hit the market Uses the Internet to: research new stats and homeopathic remedies, sign up for weekly exercise classes and refill prescriptions