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Brandissimo! Ups Investment in Urbaniacs & Names TMP Exclusive Ad Network

Brandissimo! Banks On Comic Book World Growth With Increased Stake In Urbaniacs.com And Names Traffic Marketplace Exclusive Advertising Network

Urbaniacs Mayor DaMan Hails New Investment as Sign of Confidence for Future Growth Invites Advertisers to Experience the Fun and Funky Side of Living with Sidekicks

LOS ANGELES – May 15, 2009 – Banking on the continued growth of the web world's population and advertisers’ increasing interest in reaching the ultra funky teen/tween residents of the burgeoning virtual world of Urbaniacs, Brandissimo! has increased its ownership stake in the online social community and game site. Additionally, Brandissimo! named Traffic Marketplace as the exclusive advertising network for the comic book world come-to-life.

Sparked by spectacular growth in the virtual game community since first partnering with Urbaniacs creators Josh Fisher and Barry Collier in 2007, Brandissimo! is increasing its ownership position by more than 50 percent. In the past two years, the unique, award-winning virtual world of Urbaniacs has attracted more than 150,000 resident members and boasts over 250,000 game plays every month.

The agreement with Traffic Marketplace enables the online ad network to serve as the exclusive advertising network to sell advertising and sponsorship opportunities on Urbaniacs.com.

“Urbaniacs is a great opportunity for brands to reach a vast community of Internet-savvy kids aged 13-18,” said Jim Waltz, President of Traffic Marketplace. “Our advertising partners love that the citizens of Urbaniacs are active, passionate and loyal.”

Commenting on these latest developments, Urbaniacs’ leading political figure, Mayor DaMan, gave "mad props to my homies at Brandissimo for their vision and support," and added, “we welcome all advertisers to experience the fun and funky side of life with super powers, arch-enemies and sidekicks. Bring it ON!"

“We certainly mirror Mayor DaMan’s comments and share his enthusiasm for the future of Urbaniacs,” said Brandissimo CEO David Snyder. “Creatively, it’s just such a fun world to work in and especially rewarding to watch it grow as we nurture its continued success. On the business side, Traffic Marketplace is a perfect partner to exploit that success and tap into the huge potential manifested in such a loyal fan base.”

About Traffic Marketplace

As the premiere B2A™ (Business-to-Audience) online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience. Reaching more than 141MM unique users monthly, Traffic Marketplace generates in excess of 30 billion advertising impressions each month, delivering more than 20 million leads and customers a year through its targeted display advertising, lead generation, co-registration, email and custom hosted solutions. www.trafficmarketplace.com