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Connexus Acquires AdModus' Online Ad Serving Technology

Newly Developed Platform Will Help Advertisers and Publishers More Effectively Pinpoint and Reach Their Target Customers

LOS ANGELES – JULY 12, 2007 – Connexus today announced it has completed the purchase of the technology assets of AdModus, developer of a proprietary ad serving technology featuring multi-variant targeting capabilities that help advertisers and publishers optimize the value of their media spends and inventory. Terms of the transaction were not disclosed. Both companies are privately held.

Founded in 2006, AdModus has developed an ad serving platform designed from the ground up to maximize a publisher’s yields using contextual and behavioral targeting data, along with an advanced optimization engine to deliver highly targeted traffic and nearly real-time results. The AdModus platform provides the ideal complement to existing Connexus offerings and is expected to fuel the development of additional advanced targeting and optimization solutions for online advertisers and publishers, according to Calvin Lui, Chief Operating Officer, Connexus.

“Acquiring AdModus’ impressive ad serving technology is consistent with our goal of achieving and maintaining market leadership by investing in and building strategically important technologies,” said Lui. “The addition of AdModus’ technology provides a compelling platform with rich and broad optimization capabilities. Now we can leapfrog the competition in terms of maximizing results for advertisers and publishers online.” 

“We’re a small company with a big technology that fits like a glove with what a market leader like Connexus offers, and with what advertisers and publishes want,” said AdModus CEO Jim Waltz, who will join the Connexus team. “This is a great match on so many levels—the scale and diversity of solutions at Connexus will really showcase what the AdModus technology is capable of achieving.”

About AdModus

Founded in 2006, AdModus is a revenue optimization online advertising company based in New York City.  Leveraging its market-leading multi-variant targeting technology (contextual, behavioral, geo), AdModus works with publishers to optimize the value of their media inventory.  AdModus also connects advertisers with audiences that have previously indicated a genuine interest in their products or services.  For more information, visit www.admodus.com

About Connexus

Connexus is a premier online, performance-driven marketing platform, offering a diversified, multi-channel approach to connect advertisers with their target customers. Its innovative approach delivers scale, flexibility and performance to advertisers and publishers across a full spectrum of marketing vehicles, including display, lead generation, co-registration, proprietary consumer sites, search and email.

Connexus features a multi-channel network with extensive reach that delivers over 30 billion impressions monthly and 20 million leads and customers annually. Additionally, Connexus owned and operated consumer sites aggregate over 17 million visitors, 20 million searches and 3 million registrations monthly across a broad set of consumer interests, such as promotional marketing and financial services.

Connexus, founded in 1999, is the union of Vendare Media and Netblue. It is headquartered in El Segundo and Mountain View, Calif., with an additional presence in New York City. www.connexuscorp.com

Media Contact

Ken Greenberg
Edge Communications, Inc.
818-990-5001
ken@edgecommunicationsinc.com