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Virtual Iris Announces Rich Media iPhone™ Compatibility |
Los Angeles – November 3, 2009 – Virtual Iris, the fastest platform for creating and viewing rich media content, has announced that its patented technology is now iPhone compatible. iPhone users can view and interact with websites, games, banner ads, presentations, and other multimedia content created using Virtual Iris. more »
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Mobclix Shatters Barrier Between Online and Mobile Advertising |
PALO ALTO – October 26, 2009 – In a move to bridge the gap between online and mobile advertising, Mobclix (www.mobclix.com) today announced its strategic partnerships with Advertising.com and Traffic Marketplace, enabling these two leading online advertising networks to provide direct access to mobile audiences. Through this approach -- lead by Mobclix -- the mobile industry is breaking new ground by creating more competition in the marketplace, resulting in higher eCPMs for developers. By introducing more premium ad campaigns, Mobclix further solidifies its status as the industry's largest mobile ad exchange network. more »
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Traffic Marketplace Introduces
MarketInsight™ Powered by comScore |
LOS ANGELES – October 7, 2009 – Traffic Marketplace today announced the launch of MarketInsight™, reporting powered by the leading digital marketing intelligence firm comScore. MarketInsight™ is a comprehensive suite of campaign reporting products that quantifies and qualifies the impact of advertiser campaigns on the online and offline behavior of consumers and allows advertisers to make more effective and advantageous marketing decisions. MarketInsight™ will be available exclusively to Traffic Marketplace advertisers. more »
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Traffic Marketplace Debuts New Division, TMPSocial |
LOS ANGELES – September 23, 2009 – Traffic Marketplace announced today the launch of TMPSocial, a new division created to help advertisers reach consumers via social media and to assist application developers in generating revenue from their games and applications. more »
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LOS ANGELES – September 9, 2009 – Traffic Marketplace, the leading independent online ad network and a division of Connexus Corporation, today announced four key new hires: Ryan Becker, Charles Black, Darren Markovitz, and David Razavi. more »
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LOS ANGELES – August 18, 2009 – Traffic Marketplace today announced that it has become the first advertising network to partner with DoubleVerify, the leading online media verification provider. DoubleVerify's proprietary technology increases online advertising accountability and transparency with real-time tracking of advertising campaigns to verify compliance with an advertiser's insertion order terms, conditions and buying guidelines. more »
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LOS ANGELES – May 15, 2009 – Banking on the continued growth of the web world's population and advertisers’ increasing interest in reaching the ultra funky teen/tween residents of the burgeoning virtual world of Urbaniacs, Brandissimo! has increased its ownership stake in the online social community and game site. more »
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LOS ANGELES – April 20, 2009 – Traffic Marketplace today announced the launch of Livemarkets Lite, a quick-to-market version of Livemarkets’ revolutionary click-to-chat technology that enables consumers to engage in a live chat session and interact directly with advertisers via any banner ad. more »
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Chicken Soup for the Soul Launches New Book Club
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COS COB, Conn. – March 19, 2009 – Chicken Soup for the Soul Publishing, LLC., the company behind the Chicken Soup for the Soul book series, one of the best-selling and most-beloved series of all time, is launching its first-ever book club in April 2009. more »
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LOS ANGELES – March 11, 2009 – Traffic Marketplace, the leading independent online advertising network, announced today a new strategic distribution agreement with ARTISTdirect Internet Group, Inc. (“ADIG”), making Traffic Marketplace the exclusive advertising and sponsorship sales agency for ARTISTdirect.com and the ARTISTdirect Internet Group Network. more »
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Traffic Marketplace Acquires fbExchange |
LOS ANGELES – March 5, 2009 – Traffic Marketplace has acquired fbExchange, a proprietary advertising exchange that monetizes social media applications. The fbExchange platform makes it simple and scalable for application developers to derive ad revenue from their applications, and provides advertisers with an opportunity to target and engage users of some of the latest social media applications. more »
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Traffic Marketplace and Virtual Iris |
LOS ANGELES – December 16 , 2008 – Traffic Marketplace today announced an exclusive partnership with Virtual Iris, developer of an HTML-based rich media platform for interactive ad creation. The deal combines patented Virtual Iris rich media creation tools with proprietary Traffic Marketplace ad delivery technology to create eyengageTM, the next generation in online advertising rich media solutions. more »
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Traffic Marketplace Acquires Livemarkets |
LOS ANGELES – September 3, 2008 – Traffic Marketplace today announced it has completed the acquisition of Livemarkets, the developer of proprietary click-to-chat technology that enables consumers to launch a chat session via any banner ad and provides advertisers with the ability to interact directly with consumers without any additional software or applications. more »
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Traffic Marketplace Picks Up Click-To-Chat Banner Provider |
Livemarkets' chat-based banners allow site visitors to ask questions about products or services featured in the ad, and Waltz said that publishers like them because users don't have to click away to another site. Meanwhile, brands shilling big-ticket items like automobiles or intricate products like mobile phones get to pull consumers further down the purchase pathway by answering their questions almost immediately. more »
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LOS ANGELES – MARCH 20, 2008 – Traffic Marketplace, Inc., one of the largest independent ad networks and a division of Connexus, today announced Larry Martine has been appointed to the position of Vice President, Product and Marketing and Jason White has joined as Vice President, Media and Distribution.
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Jim Waltz Appointed President of Traffic Marketplace |
LOS ANGELES – FEBRUARY 21, 2008 – Traffic Marketplace, Inc., one of the largest independent ad networks and a division of Connexus, announced today the promotion of Jim Waltz to President.
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LOS ANGELES – OCTOBER 24, 2007 – Traffic Marketplace, Inc., a premier online advertising company and unit of Connexus Corporation, today announced it has merged its core online display and affiliate advertising networks under a single, unified brand that offers advertising agencies, advertisers and publishers an expanded menu of online marketing technologies, platforms, creative executions and consulting expertise. |
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Connexus Acquires AdModus' Online Ad Serving Technology |
LOS ANGELES – JULY 12, 2007 – Connexus today announced it has completed the purchase of the technology assets of AdModus, developer of a proprietary ad serving technology featuring multi-variant targeting capabilities that help advertisers and publishers optimize the value of their media spends and inventory. Terms of the transaction were not disclosed. Both companies are privately held. |
PartyGaming Goes All-In with Traffic Marketplace |
LOS ANGELES – JUNE 13, 2007 – Traffic Marketplace, a leading online advertising network and a unit of Connexus Corporation, today announced a strategic and exclusive purchasing arrangement with PartyGaming Plc, the world’s largest publicly-listed online gaming company. The arrangement enables Traffic Marketplace to serve as the exclusive advertising network to resell advertising and sponsorship opportunities on the U.S.-facing versions of PartyPoker.com, one of the world’s largest online poker rooms, and PartyPoker.net, the world’s largest online poker school, to advertisers on the Traffic Marketplace network. more » |
